About Us
With 20 years of experience in the hospitality and retail space, Ben Johnson brings an innovative and direct approach to your sales efforts.
As an industry expert in business travel, GDS, and travel industry sales, I’ve spent my career analyzing travel trends, STR data, and driving topline revenues in the interest of increasing RevPAR index for owners and investors.
My expertise includes most hotel sales market segments, including all negotiated transient and group. My analytical approach to hospitality sales is grounded from experience in pre-opening and repositioning, independent and lifestyle branding, GDS and Agency representation, and most notably the ability to achieve RevPAR success through an appropriate mix of sales.
One of my best assets is the well-rounded nature of my career development. From CVBs to citywide convention wholesalers, and well-established brands such as Marriott, Starwood, Hilton, and Hyatt to lifestyle cultures such as W Hotels, Renaissance, and independent properties. The key to my sales success is most attributed to my ability to balance the client relationship with the revenue management needs of the property.
On a personal note, I'm also a global citizen who loves travel and cultures. I’m a husband to a wonderfully supportive partner and a father to our fur-baby, Dexter (a hard-headed Beagle).
We look forward to helping your team. Please call or email us today!
“Ben is an expert in business travel, with special emphasis in corporate and consortia relationships, in addition to leisure and luxury sales acumen. His intricate knowledge of data sourcing tools is unparalleled. Ben is strategic in his approach and with well laid out action plans, successfully captures more than his hotels' fair share in their market place.”
— Pegah Ghoushbeigui, Vice President of Sales and Marketing | Interstate Hotels and Resorts —
“Ben is one of the best business transient experts in the industry. His drive and analytical skills are implacable. He has been imperative in transitioning our hotel into a luxury market.”
— Julia Quinn, Director of Sales and Marketing | Yours Truly DC —
“Ben contributed to the overall success of the hotel's transient strategy with a focus in the leisure segment. Ben has extensive knowledge in domestic and International wholesale, Luxury Agency, and Tour and Travel. He has a proven record in exceeding performance expectations. His innovation and creativity contributed to new promotions and the opening of new markets for the hotel. Ben is self-motivated and result driven. He is well rounded in understanding distribution, e commerce and hotel systems. He also has experience in branded and independent hotels. From contract negotiation to all aspects of the sales process, Ben has the expertise in customer service needed to be successful. Ben excels at collaboration and I value his contributions to the industry. I highly recommend Ben as an asset to any team or organization looking to improve the leisure segments.”
— Laurie Johnson, Director of Sales and Marketing | Hyatt Regency Pier Sixty-Six Resort and Spa —